Do you think there may be something affecting your website’s performance? Have you lost traffic due to an algorithmic penalty, or received a manual Google penalty? Or are you simply looking to get more value out of organic search traffic?
What is a technical SEO audit?
A technical website / SEO audit is a thorough analysis of every element that may affect your site’s visibility in search engines.
The aim of any technical SEO audit is to ensure that your website’s implementation and organic search strategy won’t hurt rankings, or organic traffic levels.
Through an audit you will gain a deep understanding of where your site may fall short in the eyes of Google. From a search engine indexing, ranking, and visibility perspective. More importantly, you will gain detailed, actionable solutions for improving any issues found.
Do you need a search engine optimisation audit?
A full SEO audit should be performed on a regular basis, at least twice a year. This will ensure you maintain your site’s visibility in search engines. With constantly updating algorithms and webmaster guidelines, it’s crucial to stay up to date. The best way of doing this is by making adjustments and spotting unexpected issues. There are several cases where an audit is an absolute necessity:
- Your site has just been redesigned
- You are currently building a new website
- You have experienced a drop in traffic or rankings
- You have received a manual penalty
Every audit performed is tailored to your specific situation. However, in general, I am looking to answer 4 key questions. If you are asking yourself any of the following questions, then you need an audit:
- Is there a reason good content isn’t being indexed?
- Is there a reason good content isn’t being ranked for desired terms?
- Is there a reason content isn’t well presented in search results?
- Is the site incurring risk of penalisation due to a technical configuration?
What you can expect from my audit services?
1. Comprehensive Analysis
My auditing work involves a comprehensive, manual process. I have devised a checklist of 76 points of discovery to lead the forensic analysis. This checklist is not definitive by any means, and is constantly added to and refined as Google algorithms and guidelines update. I use these check points as a starting point and go wherever the data takes me. If there is an issue that is not on my initial checklist, don’t worry I’ll find it.
2. Actionable Insights
The checklist I work to focuses on solution and impact, and will be tailored to your specific business case. While it is important to point out all of the issues with your site, I put a greater focus on recommendations rather than problems.
Each point in the checklist will be marked as Pass, Fail, or OK (pass with considerations), and will be covered in more detail in a written report. I also provide a prioritised action plan to ensure that the roadmap for implementation is clear. This will enable you to tackle any changes you can immediately, and then work on the next most important tasks as and when time and financial resources permit.
3. Post-Audit Support
If needed, I can provide 2-4 hours consultation to support the implementation process. The support hours offered will depend on size and complexity of audit. If you have the time and resource to put in place a lot of the change yourself, then this would be a collaborative task. If needed, we may be able to action changes for you, or provide training for your team. A list of potential post audit services will be provided with the report.
Contact me for an example of the contents of a technical SEO audit deliverable.
Additional website audits
As well as the full technical SEO audit service, I also offer additional audits. These extra audits can work in tandem to give a fuller picture of your sites problems and opportunities. They can also stand alone to asses a particular area of issue.
1. Content Audit
A content audit can serve many purposes, the deliverable is so flexible and valuable. I will always conduct a content audit as part of a content strategy project. However, you may also want to commission a content audit for the following reasons:
- You are redesigning your site or migrating to a new domain and only want to bring your best content forward
- You have experienced a drop in traffic or rankings and want to assess the quality of your content
- You are looking to prevent a content related penalty, or have been hit with a manual Google penalty (whether a thin content penalty, pure spam, or other)
- You have an eCommerce site and are looking to prune, for example, underperforming catalog pages
2. Link Audit
It is crucial that your site maintains a healthy link profile. Links to your website are arguably still one of the most important ranking factors. You may want to commission a link audit for the following reasons:
- You want to do regular maintenance on your link profile to ensure you meet Google’s guidelines and prevent a penalty
- You have experienced a drop in rankings or traffic and want to address whether you have any suspect or unnatural links
- You have been affected by the Penguin algorithm, or have received a manual unnatural links penalty
3. Analytics Audit
Critical to a site’s success is a measurement platform that can keep pace. It’s too easy for implementation and technical errors to creep in and affect the reliability of your Analytics data. Therefore, you may want to commission an analytics audit for the following reasons:
- You are concerned about the integrity and validity of your data
- You’d like your Google Analytics account to be set up by an expert
- You want to make sure you are tracking the correct goals for your business case
- You want piece of mind that you are collecting the most reliable data for analysis
Free website audit reports offered by *agencies* are just cursory reviews that don’t give any real insight. For an audit to have a real impact, it needs to be much more than an overview of issues. I conduct deep analysis and provide actionable insights. This goes way past what any free report generated from an online tool could provide.
The recommendations I provide are not biased towards further income for me. Rather, they empower you with the knowledge and clarity to action the changes in house. Having said that, I’m more than happy to help out with the implementation process.
Where my schedule permits, I can help out with any of the implementation requirements. Or, I can train your team to implement these changes in house and provide support on a consultancy basis.
Comprehensive SEO audits will take between 2-4 weeks, depending on the scale and complexity of the project.
You will receive a detailed report of my findings, along with the checklist I use to guide my investigation. Each checklist item will be clearly marked as Pass, Fail, or OK, and will link to the relevant page in the report when further explanation is needed.
Alongside the audit findings I will provide a prioritised action plan to help you effect changes. This plan can also act as a roadmap for future optimisation.
Comprehensive SEO audits start at £1500+vat, and will increase in price depending on the scale and complexity of the project. eCommerce audits will cost more due to the nature of the potential issues involved.
Additional costs may be added if further client domains or subdomains are necessary for analysis.
For those of you who do not have the budget for a comprehensive audit I do provide more basic website reviews. These start at £400+vat. I would, however, seriously consider the long term value of a full audit.
The additional, standalone audits as detailed above start from £750+vat, and will increase in price depending on the scale and complexity of the project.