Are you concerned about the integrity and validity of your data? Would you like your Google Analytics or Tag Manager account to be set up by an expert? Are you having trouble turning all of the data you are collecting into valuable insight? Do you need help turning your data into increased performance and revenue?

Track & Analyse

Through strategic measurement planning, custom tracking implementations, dynamic reporting dashboards, and site performance analysis I can help you collect, understand, and analyse valuable business performance data, improving user experience and conversions.

Why is web analytics important?

If you’re not measuring your digital initiatives, how can you manage or optimise them? What revenue opportunities or cost savings would you miss if you didn’t invest in analytics?

The price of light is less than the cost of darkness.
– Arthur C. Nielsen

Understanding what is important to your business through appropriate measurement planning is crucial to understand what data matters.

Not everything that can be counted counts, and not everything that counts can be counted.
– Albert Einstein

Data can often be unreliable or incomplete. Auditing your analytics account is an important step in improving your data quality and “completeness”.

Errors using inadequate data are much less than those using no data at all.
– Charles Babbage

Being able to communicate findings successfully is crucial for insights to be actioned effectively. Data visualisation, in the form of dynamic and personalised dashboards, can be the perfect way to present key insights.

The greatest value of a picture is when it forces us to notice what we never expected to see.
– John Tukey

To drive real value from analytics, you need to act on the insights by planning an appropriate course of action, testing different approaches, and executing on it.

An idea not coupled with action will never get any bigger than the brain cell it occupied.
– Arnold Glasow


These five key considerations form the basis of my analytics consultancy process. Read more details on each stage below.

Ready to benefit from your data?

What is my typical Google Analytics consultancy process?

1. Analytics Audit

Good analysis starts with accurate data collection. I can help you identify any issues with your GA setup, and fix them.


2. Define Measurement Plan

I will work with you to define business objectives and KPIs, and establish a bespoke measurement plan for driving website improvement.


3. Google Analytics Setup & Tracking Implementation

With a measurement strategy in place, I can help you deploy a custom tracking implementation so that you have a reliable and trustworthy Analytics setup.


4. Reporting & Data Analysis

I can help you ask the right questions, uncover actionable insights, and interpret your data and reporting. Through the use of personalised and dynamic reporting dashboards you can start deriving valuable insights from your data and plan the appropriate course of action for executing on it.


5. Monitoring, Refinement & Consultancy

Rather leave the data analysis to someone else? I can be an extension to your team, turning data into insight, presenting key reports, keeping your data safe and reliable, and helping you achieve more conversions and revenue through accurate business data.

Important Information

I charge £400 a day for consultancy work. Retainers start at 2 days per month.

Clients typically need between 3 and 10 days of consultancy a month to allow for an in-depth approach

I hold a Google Analytics Certified Individual Qualification

Let's get started

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Lucy KirknessAnalytics